WSI Completes On-Page SEO Optimization for E-Commerce Site


WSI has recently completed the on-page search engine optimization for Eagle Mountain Products Co., the authorized online retailer for Woodford and Watco Manufacturing Companies.  Together they represent the leading manufacturers of outdoor water faucets and bathtub drain assembly products with innovative and fresh designs for both residential and commercial use.

The first step in optimizing the site based on existing search volume was to conduct thorough key word research. Through a process known as “semantic mapping”, WSI was able to compile and cluster keywords with similar meaning into major and minor groups.

Because there were so many high volume keywords in this category, and many of them were searches looking for product information and advice on DYI projects, it was decided that many of the keywords would be used for consumer information on repair and replacement of Eagle Mountain’s product line. 

See examples of these pages below:

How to Remove Bathtub Drain

Outdoor Faucet Repair

How to Remove Tub Drain

Outside Faucet Repair

How to Fix Bathtub Drain


Bathtub Drain Diagram


Bathtub Drain Repair


Bathtub Drain Removal


How to Replace Tub Drain


Bathtub Drain Replacement


Tub Drain Removal


Next, we looked at the branded terms.  See examples below of the pages optimized for brand terms:

Watco Bath Tub Drains

Woodford Outside Faucets

Watco Bathtub Drain Stopper

Woodford Yard Hydrants

Watco Universal Nufit

Woodford Frost Free Hose Bibs

Watco Drains

Woodford Faucet Repair Instructions

Watco Bathtub Drains

Woodford Faucet Parts

Watco Plumbing Parts

Woodford Model 17 Repair Kit


Woodford Hose Bibs


Woodford Faucets


Woodford Hydrants


Woodford Wall Hydrants


Woodford Hose Bibbs


Woodford Model 17 Faucet

Lastly, we focused on the numerous words which are used for their products:

About Us

Outdoor Water Faucet

Bathtub Drain Cover

Frost Free Faucets

Bathtub Stoppers

Frost Free Hydrants

Bathtub Drain Plug

Hose Bibbs

Bathtub Drain Parts

Frost Free Sillcock

Tub Waste and Overflow

Outdoor Spigots

Bathtub Drain Assembly

Outdoor Faucets

Bath Tub Stoppers

Outdoor Water Spigots

Tub Overflow Plate

Frost Free Hydrants

Tub Drain Repair

Outside Water Faucet

Tub Overflow Cover

Hose Bibb Vacuum Breaker

Pop Up Drain Assembly

Outdoor Faucet Parts

Bathtub Overflow Plate


Bathtub Plugs


Bathtub Parts


Bathtub Overflow Cover



The expanded site went live in March 2013, and the engines are rapidly indexing all of the new content.  Preliminary analysis indicates that organic search volume is up as is conversion. During the next six months, off page optimization including blogs for Woodford Faucets and Watco Drains at Word Press and Woodford Outdoor Faucets and Watco Bath Tub Drains at Blogspot as well as organic link building should accelerate these trends.