- Everybody looks at the organic side of search, and 80% to 90% of searchers will click on organic search results (the left-hand side) over paid search results (AdWords, PPC). Your web presence needs to be found on the organic side of search through your SEO efforts or you’re missing out on a lot of eye balls, prospects and business.
- Google is fanatical about search relevance. That is, fanatical about providing relevant search results to every searcher for every search. Since Google+ is a social network and social networks are about relationships it only makes sense that search results include relevant content from your relationships (your circles) in Google+.
Google first introduced its social network, Google+, in June 2011. Just six months later it reportedly had 62 million users and is on track for 400 million users by the end of 2012. That will be half of Facebook’s total current user base in a fraction of the time, and double Twitter’s! Just recently, Google announced Search, plus Your World, which is Google+ content appearing with traditional organic search results. This is proof that the lines between social networking, social media and SEO are indeed thinning and that social networking and social signals are becoming more important to the practice of SEO. Google+ is a social networking force to be reckoned with and it is forcing marketers’ hands. I guarantee you that Google+ is not a fad. It is here to stay. So why is it important to incorporate Google+ into your web presence, how do you do it, and how will it positively impact your organic search strategy? With the introduction of Search, plus Your World, when your prospects search in Google for the keywords you want to be found for, relevant results will be returned in that searcher’s “Personal Results” from their “Google+ Circles”, as well as related “People and Pages from Google+”. Think about how this impacts your findability and the Page One search results for everything. Here’s an example – when I was logged in to Google+ and searched for “community management tips”, the #8 ranking was a blog post by Acquisio because they are in my Google+ circles: When I logged out of Google+, and all other Google properties, Acquisio did not appear in my top 50 Google search results for the same keyword phrase. Moral of the story: start building your circles and sharing your business content via a Google+ Page. Search, plus Your World makes a lot of sense. Let’s revisit three facts about organic search and Google search that support the concepts of Google+: 1.A lot of people use and trust Google’s search results. Really. The proof – according to comScore.com, in December 2011 there were 12 billion Google searches performed (up 3% over November 2011). Compare this to the second busiest search engine, Bing, with just 2.7 billion searches in December. #bigdifference