Content Marketing with an effective Marketing Strategy
In a recent talk by Francois Muscat, he mentioned why businesses need content marketing to help revive sales, especially when other marketing techniques are failing. He described the importance of the following activities for building an effective content marketing strategy:
Utilizing and Building on social media;
Utilizing Marketing target personas;
Claiming your web properties- and having a web property strategy;
Francois Muscat discusses these things in a recent blog article
Mark Colestock , is a digital marketing strategist at WSI DigNet, helping businesses with their online marketing needs.